Case Study:

Craigavon Borough Council
Services Involved: Campaign Development, Design & Print

The brief for the Christmas campaign was to promote the three towns of Portadown, Lurgan and Central Craigavon as one great shopping destination.  The brief lead us to the “I’m Dreaming of ...” campaign which was applied to all the areas of the campaign strategy. The concept was applied to press advertising, POS material, online materials, 48 sheets and bus rears as well as a variety of printed literature.

The campaign was also adapted by the Chamber of Commerce to promote late night shopping and the post Christmas sales.