The canvas was blank when we started to look at this brand. The brief was to create a contemporary mirror brand worthy of being a market leader in the luxury market.
With such exclusive products the only way to create desire was to shoot the individual mirrors on a purpose built set. To achieve this we recreated the warmth of a luxury bathroom within the studio using reclaimed wood and tile effect backgrounds.
The end result was perfect and provided disirable imagery to roll out the eye-catching “Reflect Yours” campaign as well as imaginative point of sale material.
We continue to work with the team from Mood Mirrors and are currently developing an e-commerce solution for this thriving brand.